This article was first published by the New Zealand Public Service Association as part of its Progressive Thinking series. You can read other articles in the series here. And you can access webinars about each article - including my one - through the same link. Social marketing – the use of commercial marketing and… Continue reading The State and Social Marketing: can we embrace change?
User-centred design –nice buzzwords, but is it any good? And what does it mean for social marketing practice?
Our unconscious responses can shape our behaviour. I was with a group of behaviour change experts to discuss this and other drivers for change at a workshop in Perth.