I was asked recently to give some advice to a group of people who were embarking on a behaviour change programme. They needed some advice quickly, and the urgency forced me to be concise. I thought others might find this useful too… so here it is. Fundamentally, it’s important to acknowledge that behaviour change is hard.… Continue reading A beginner’s guide to behaviour change programme planning
On November 17 2020 I took part in the GovComms Festival, a global dialogue about the future of Govenrment sector communications, and part of the Organisation for Economic Co-operation and Development’s (OECD) Government After Shock programme. My presentation notes are below. Tēnā koutou katoa I’m here today to offer a provocation, which is based on three observations… Continue reading Power shift: an equity lens on social marketing
This article was first published by the New Zealand Public Service Association as part of its Progressive Thinking series. You can read other articles in the series here. And you can access webinars about each article - including my one - through the same link. Social marketing – the use of commercial marketing and… Continue reading The State and Social Marketing: can we embrace change?
User-centred design –nice buzzwords, but is it any good? And what does it mean for social marketing practice?
Our unconscious responses can shape our behaviour. I was with a group of behaviour change experts to discuss this and other drivers for change at a workshop in Perth.