Good social change

Power shift: an equity lens on social marketing

On November 17 2020 I took part in the GovComms Festival, a global dialogue about the future of Govenrment sector communications, and part of the Organisation for Economic Co-operation and Development’s (OECD) Government After Shock programme. My presentation notes are below.  Tēnā koutou katoa I’m here today to offer a provocation, which is based on three observations… Continue reading Power shift: an equity lens on social marketing

Good social change

The State and Social Marketing: can we embrace change?

This article was first published by the New Zealand Public Service Association as part of its Progressive Thinking series.  You can read other articles in the series here.  And you can access webinars about each article - including my one - through the same link.   Social marketing – the use of commercial marketing and… Continue reading The State and Social Marketing: can we embrace change?