Strategy. Leadership. Behaviour change.
When I was in my mid-twenties I was a junior member of the editorial team in a television newsroom. I had a lot to learn about television news, so I tended to just listen, and when I did contribute, I quickly learned that my input was offtrack. It turned out I wasn’t really very good… Continue reading The female gaze; the mother tongue
I’ve had a couple of conversations lately with people concerned about their tendency to procrastinate – avoiding necessary jobs, really struggling to be productive when faced with tasks they don’t enjoy or just don’t want to do. The young people I’m talking to seem particularly afflicted by it – aware that it’s a problem they… Continue reading Breaking the procrastination habit: some old school moves
Problems worthy of attack prove their worth by attacking back. What attributes do communications people need to bring to this fight?
Why I'm supporting a new campaign on gender equality.
User-centred design –nice buzzwords, but is it any good? And what does it mean for social marketing practice?
Our unconscious responses can shape our behaviour. I was with a group of behaviour change experts to discuss this and other drivers for change at a workshop in Perth.
