Public Relations Institute of New Zealand Changing Mindsets Conference E te whare e tu nei, tena koe Te marae i waho nei, tena koe E nga mate, haere, haere ki te po E nga mana, e nga reo, e nga iwi o te motu E te tangata kua hui hui nei Nga mihi We’re gathered… Continue reading We can be the changemakers
In his 2004 book, Don’t Think of An Elephant, American linguist George Lakoff described the power of “framing” – the use of commonly understood metaphors, or narrative constructs, to describe issues or events in a way that makes sense to people, and means they will be more easily convinved of a contrary world view. Thus,… Continue reading Framing and Free Speech: are we letting the alt-right win the battle of wits?
Problems worthy of attack prove their worth by attacking back. What attributes do communications people need to bring to this fight?