A really good communication strategy is hard to think up, and sometimes even harder to write down. But a great strategy can be the difference between effective and ineffective communications, so it’s an essential, if challenging, part of communication practice. Although practitioners are rightly wary of strategy templates - because every strategy will be different,… Continue reading Can you template strategy?
Public Relations Institute of New Zealand Changing Mindsets Conference 2019: opening speech We’re gathered here today in the name of change. Each block of presentations in this conference is framed around a different aspect of change, and each presenter will offer their own observations on change. And for everyone here it’s an opportunity to think… Continue reading We can be the changemakers
In his 2004 book, Don’t Think of An Elephant, American linguist George Lakoff described the power of “framing” – the use of commonly understood metaphors, or narrative constructs, to describe issues or events in a way that makes sense to people, and means they will be more easily convinved of a contrary world view. Thus,… Continue reading Framing and Free Speech: are we letting the alt-right win the battle of wits?
Problems worthy of attack prove their worth by attacking back. What attributes do communications people need to bring to this fight?