Good social change

Power shift: an equity lens on social marketing

On November 17 2020 I took part in the GovComms Festival, a global dialogue about the future of Govenrment sector communications, and part of the Organisation for Economic Co-operation and Development’s (OECD) Government After Shock programme. My presentation notes are below.  Tēnā koutou katoa I’m here today to offer a provocation, which is based on three observations… Continue reading Power shift: an equity lens on social marketing

communications, Good change at work

Can you template strategy?

A really good communication strategy is hard to think up, and sometimes even harder to write down. But a great strategy can be the difference between effective and ineffective communications, so it’s an essential, if challenging, part of communication practice. Although practitioners are rightly wary of strategy templates - because every strategy will be different,… Continue reading Can you template strategy?

Good change at work, Good change in the world

We can be the changemakers

Public Relations Institute of New Zealand Changing Mindsets Conference 2019: opening speech  We’re gathered here today in the name of change. Each block of presentations in this conference is framed around a different aspect of change, and each presenter will offer their own observations on change. And for everyone here it’s an opportunity to think… Continue reading We can be the changemakers

Good change in the world

Framing and Free Speech: are we letting the alt-right win the battle of wits?

In his 2004 book, Don’t Think of An Elephant, American linguist George Lakoff described the power of “framing” – the use of commonly understood metaphors, or narrative constructs, to describe issues or events in a way that makes sense to people, and means they will be more easily convinved of a contrary world view.  Thus,… Continue reading Framing and Free Speech: are we letting the alt-right win the battle of wits?