Good social change

The State and Social Marketing: can we embrace change?

This article was first published by the New Zealand Public Service Association as part of its Progressive Thinking series.  You can read other articles in the series here.  And you can access webinars about each article - including my one - through the same link.   Social marketing – the use of commercial marketing and… Continue reading The State and Social Marketing: can we embrace change?

communications, Good change at work

Can you template strategy?

A really good communication strategy is hard to think up, and sometimes even harder to write down. But a great strategy can be the difference between effective and ineffective communications, so it’s an essential, if challenging, part of communication practice. Although practitioners are rightly wary of strategy templates - because every strategy will be different,… Continue reading Can you template strategy?