I was asked recently to give some advice to a group of people who were embarking on a behaviour change programme. They needed some advice quickly, and the urgency forced me to be concise. I thought others might find this useful too… so here it is. Fundamentally, it’s important to acknowledge that behaviour change is hard.… Continue reading A beginner’s guide to behaviour change programme planning
Tag: social marketing
The State and Social Marketing: can we embrace change?
This article was first published by the New Zealand Public Service Association as part of its Progressive Thinking series. You can read other articles in the series here. And you can access webinars about each article - including my one - through the same link. Social marketing – the use of commercial marketing and… Continue reading The State and Social Marketing: can we embrace change?
Can you template strategy?
A really good communication strategy is hard to think up, and sometimes even harder to write down. But a great strategy can be the difference between effective and ineffective communications, so it’s an essential, if challenging, part of communication practice. Although practitioners are rightly wary of strategy templates - because every strategy will be different,… Continue reading Can you template strategy?
User-centred design in behaviour change practice
User-centred design –nice buzzwords, but is it any good? And what does it mean for social marketing practice?
The green, grass of home: Behaviour change insights from Western Australia
Our unconscious responses can shape our behaviour. I was with a group of behaviour change experts to discuss this and other drivers for change at a workshop in Perth.