If you’ve ever been given bad news, you’ll know that the best way to hear it is straight. Facts, stated clearly and compassionately, allow you to process and act on the news, however unwelcome. Last week I got some bad news. I was partly expecting the bad news. What I didn’t expect was that it… Continue reading Tell it to me straight
Author: traceybridges68
Purpose is personal: what’s yours?
What is your purpose? Have you thought about it recently? Just over a year ago I realised that mine had shifted, and I no longer felt – as I had for so long – that what I did was me. That realisation sparked a major change in my professional life. Last month I was asked… Continue reading Purpose is personal: what’s yours?
The female gaze; the mother tongue
When I was in my mid-twenties I was a junior member of the editorial team in a television newsroom. I had a lot to learn about television news, so I tended to just listen, and when I did contribute, I quickly learned that my input was offtrack. It turned out I wasn’t really very good… Continue reading The female gaze; the mother tongue
Breaking the procrastination habit: some old school moves
I’ve had a couple of conversations lately with people concerned about their tendency to procrastinate – avoiding necessary jobs, really struggling to be productive when faced with tasks they don’t enjoy or just don’t want to do. The young people I’m talking to seem particularly afflicted by it – aware that it’s a problem they… Continue reading Breaking the procrastination habit: some old school moves
Doing well to do more good
Problems worthy of attack prove their worth by attacking back. What attributes do communications people need to bring to this fight?
Gender equality. Can we have some please?
Why I'm supporting a new campaign on gender equality.
User-centred design in behaviour change practice
User-centred design –nice buzzwords, but is it any good? And what does it mean for social marketing practice?
The green, grass of home: Behaviour change insights from Western Australia
Our unconscious responses can shape our behaviour. I was with a group of behaviour change experts to discuss this and other drivers for change at a workshop in Perth.